The design needed to appeal to the international market while alluding to Israel as INT’s homebase: the expertise in high-tech that INT offers has the distinct advantage of being cultivated in none other than the Startup Nation. As an addition to their website and other existing landing pages, the international landing page had to keep consistency with the brand visual identity.
While INT’s local website is primarily white with dark blue as a highlight, we used blue for the background to represent Israel and create a dramatic contrast to the rest of the bright colored palette. INT gives education and empowers people with the newest skills. To reflect this, the images we used are of faces INT’s target audience can identify themselves in - people in working age from anywhere and everywhere. We incorporated graphic elements and icons created from the logo to make for a memorable brand.