Our challenge was to keep users actively engaged to complete the wizard’s steps, while dealing with what they often feel is a confusing and aggravating subject. It was paramount to create an inviting and friendly user experience. Information had to be presented simply and clearly to counter the lengthy terms and conditions, lack of transparency and technical jargon of the insurance companies.
I-KNOW’s brand includes Daniel - a lovely yellow 3D helper that explains things in marketing materials and landing page. Daniel is the hero of the wizard, leading users hand in hand through the process. To expand the visual language we created a set of static and animated graphic assets (cars, light bulbs, rockets), that look like a part of Daniel’s world. While staying true to the brand’s bright colors and vector circles, we took care not to clutter the design and keep a perfect balance between seriousness and lightness.